The communities along the Sunshine Coast, including Mooloolaba are gearing up for the re-introduction of tourism as the COVID-19 restrictions start to be lifted. While state-to-state travel is still limited, tourism inside of Queensland is being encouraged. The result is that tourist attractions like the popular Mooloolaba Seafood River Cruise is coming back in time for Christmas and New Years Eve Parties.
The new tourism campaign is focused on short social videos along with digital billboards that feature the main attractions along the Sunshine Coast. From Kondalilla National Park to Mudjimba and Coolum beaches, the advertisements are designed to help open the tourism industry locally before branching out nationwide.
It is a step-by-step approach that will focus on getting those who live within the state to start venturing out to the major attractions. As time goes on and restrictions of interstate travel start to fall away, the plan is to expand the advertising to outside the Queensland area. The tourism industry has taken a massive hit over the past year, so getting back on its feet will take a concerted effort.
The advantage of the digital platform is that more people are getting their news and information online. Plus, mobile devices are now outpacing laptops and computers in terms of purchases and use. By focusing on short messages on social media, the goal is to create a positive initial impression that only spreads as time goes by.
Sunshine Coast Attractions
One advantage that the Sunshine Coast offers is that so many attractions are outdoors. This allows for more people to attend while still following safety protocols. As being outdoors has proven to be safer and cause less transmission compared to indoor areas. From swimming with humpback whales to taking on popular rope courses such as the TreeTop Challenge, there is plenty to see and do for Sunshine Coast residents that only have to drive a relatively short distance.
Naturally, it is the beaches that get the most attention. And this area has plenty to choose from with lots of open spaces to enjoy. It is also a re-introduction to nature and its incredible beauty from the national parks to coastline that offers plenty of activities for the young and young at heart. But it is not only the attractions that can be seen on foot or in a vehicle, it includes those that are reached by the water.
Sunset River Cruise Mooloolaba
One popular attraction that combines the appreciation of nature while getting outdoors is the Sunset River Cruise. These cruises provide ample space for couples and families to relax, see the wonders of nature, and enjoy all the amenities of being on a cruise. For those in the Mooloolaba area, the Morning High Tea River Cruise is especially welcome as it helps re-introduce many Queensland residents to some of the more exciting attractions that are not far from their homes.
For residents of Mooloolaba and the Sunshine Coast, the river cruise represents one of many attractions that are re-opening in the area. As the tourism industry starts to come back, those who have been cooped up in their homes can take advantage and discover the wonderful attractions that await a short distance from their homes.
Contact Mooloolaba Cruises for all information on the river cruises.